WHO IS EDO?

We’re a venture-backed start-up at the intersection of payments & advertising. edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available through consumers’ credit, debit cards and mobile devices.

HOW IS EDO TRANSFORMING SHOPPING AND SAVING?

edo provides an easy way to personalize offers and make them automatically available through credit or debit cards and mobile devices. Simply put, edō is the simplest way to connect advertising with in-store results. Through our card-linked offer platform, edo brings unmatched insight and clarity into consumer spending behavior. This helps marketers, merchants & banks increase loyalty and target new customers with instantly redeemable offers tailored to individual shopping habits.

WHEN WAS THE COMPANY FOUNDED, AND WHERE IS THE COMPANY BASED?

edo was founded in 2007. edo is Co-headquartered in Nashville, Tenn. and Chicago with additional offices in New York City and Atlanta.

WHAT INDUSTRY CHALLENGE DOES EDO SOLVE?

Consumers love trying new things and saving money. But the world of saving is cluttered and impersonal –from coupons to daily deals to mobile wallet technology — deals lack relevancy and redemption takes a lot of work for both consumers and merchants. We are all about making shopping and saving simple.

As mobile, online and in-store converge, edo is positioned extremely well to help marketers and merchants meet their business needs.

We deliver three clear benefits:

  • Scale
  • Targeting
  • Measurement
WHAT MAKES THE EDO CARD-LINKED OFFERS PLATFORM UNIQUE?

We are a true Pay-for-Performance solution: Whereas others like Google capture intent-to-purchase and are paid on impressions, clicks or likes, edo is paid only if a consumer walks into a merchant and makes a purchase. We only make money if we drive profitable sales – a guaranteed, true pay-for-performance model.

As opposed to other solutions which the consumer experience is driven through an online banking portal, edo offers the most flexibility, consistent with how consumers live their lives.

  • From the channels banks that banks use to communicate offers
    • email, text and mobile bank app
  • To how consumers redeem
    • using the credit card or debit card already in their wallet
    • no printing of coupons, scanning or even selecting of offers
    • simple, streamlined
WHO BENEFITS FROM USING THE EDO CARD-LINKED OFFER PLATFORM?

For all stakeholders, edo is simple and easy to use.

Merchants can acquire new customers and reward current ones, increase redemption rates, and close the loop between online advertising and in-store results.

Consumers get instantly redeemable offers tailored to their shopping habits through the cards already in their wallet. No need to send a tweet, print anything out or become the Mayor of the location.

Banks get the opportunity to attract new customers and build customer loyalty, as well as boost cardholder spending and access to new revenue streams in the face of commoditization of their services.

HOW ARE CARDHOLDERS NOTIFIED ABOUT A DEAL?

edo offers the most flexibility, consistent with how consumers live their lives.

  • From the channels banks that banks use to communicate offers
    • email, text and mobile bank app
  • To how consumers redeem
    • using the credit card or debit card already in their wallet
    • no printing of coupons, scanning or even selecting of offers
    • simple, streamlined
HOW DOES IT WORK?

Marketers & merchants can easily target new customers based upon past spending behavior, something you can’t do with email, coupons, direct mail, or daily deals.

  • Offers then are automatically available on the credit, debit cards and mobile phones consumers carry with them daily.
  • Our program is live with three of the top six financial institutions
  • Over 200 enrolled banks
  • Total cardholder reach of 200 million customers

Our bank partners deliver weekly personalized offers tailored to the shopping habits of individual customers. Customers simply swipe their existing credit or debit card at your store and within seconds they get a confirmation email while savings show up instantly in their bank account.

No staff training, iPads, point-of-sale integration, coupons, or vouchers to slow down service.

Everything is automatically linked to customer’s credit or debit card.

HOW DOES THIS APPROACH COMPARE TO OTHER CARD-LINKED OFFERS APPROACHES?

Unlike traditional digital and promotional ad offerings, edo is as easy for merchants as it is for consumers, no matter how big or small.

When a consumer swipes a card to redeem an offer, that value is instantly credited to the account and the savings is ready to spend on the next purchase.

What do our competitors offer? A 30-day or more lag between swipe and redemption credit.

What is your value proposition for local merchants?

The two most important factors for merchants evaluating hyperlocal marketing campaigns are:

  1. the ability to attract new customers and
  2. ensure the right people are being targeted (source: Street Fight study)

Yet, current options—from daily deals to location-based platforms to mobile loyalty programs—are proving costly, ineffective and hard to measure. This is where edō comes in

edo and our edo Marketplace, we help local merchants with three simple things:

  1. Easily find new customers
  2. Convert new visitors into loyal customers, and
  3. The ability to measure program effectiveness.

Seems simple, but it’s currently not happening now at the hyper local market with daily deals, direct mail, social media and other options

edo is giving local merchants a targeted, measurable and pay-for-performance way to drive traffic and sales that is simple for both the merchant and the consumer.

WHAT IS EDO GEOCOMMERCE OFFERS?

edo Geocommerce offers is a first of its kind card-linked offers capability that combines purchase and location data to deliver highly-targeted, real-time offers tailored to consumer shopping activity and location. It is the first and only multi-channel, in-store advertising solution to combine purchase and location data to deliver targeted offers in real-time to shoppers. 

HOW IS EDO GEOCOMMERCE OFFERS UNIQUE?

edo Geocommerce offers is the first mobile advertising platform to combine purchase and location data. edo is the only company to provide this multi-channel, in-store advertising solution that combines purchase and location data to deliver targeted offers in real-time to shoppers. By connecting mobile and location-based technology with multi-channel retail and restaurant, Geocommerce establishes a new standard for in-store mobile advertising that shifts success metrics for the marketer from ‘check-in’ to ‘check-out.’

WHO ARE EDO PARTNERS?
  • Our program is live with three of the top six financial institutions
  • Over 200 enrolled banks
  • Total cardholder reach of 200 million customers
WHO ARE EDO CUSTOMERS?

There are more than 500 local and national merchant partners in the edo merchant network, including Whole Foods Market®, The Body Shop®, Qdoba® Mexican Grill, Boston Market®, Crate & Barrel®, Caribou Coffee® and Best Buy®.

Still have questions? We have answers.

Contact-us

 

One or more patents may apply to this program and certain of its features and services, including U.S. Patent Nos. 7,499,872, 7,653,572, 7,899,704, 8,065,183, 8,156,000, and 8,589,226.