At edo, our mission is to deliver targeted and highly relevant offers for each individual customer: this is what drives engagement and success in a… Read More ›
Jeff serves as Chief Technology Officer for edo and is responsible for the strategy, planning and execution for the systems that power the edo offer platforms. Before joining edo in 2012, Jeff held a series of leadership roles at Orbitz Worldwide including VP, Engineering, VP, Product Strategy and Senior Director of Technology.
Jeff was one of the initial developers of the Orbitz hotel and private label systems shortly after joining the company in 2002. Before Orbitz, Sippel was a technology consultant at Ernst & Young, specializing in web and mobile technologies. Jeff holds a Bachelor of Science in Industrial Engineering from the University of Wisconsin, and an M.B.A. from the Northwestern University Kellogg School of Management.
Last month I took part in a panel discussion in Chicago on the topic of Big Data and how it drives customer engagement. The moderator,… Read More ›