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Scoop! BasKin Robbins to Employ Prewards through the edo Marketing Platform
Nashville, Tenn. (April, 22, 2009) – As summer approaches consumers all scream for ice cream, several Baskin Robbins franchises are engaging the groundbreaking edo Marketing Platform to deliver incentives to thousands of customers in one of the most seamless and investment returning methods available. The company that has served more than 80 percent of American’s will is utilizing Prewards to incentivize purchases at their Los Altos, Blackhawk & San Ramon, California locations.
“This partnership provides Baskin Robbins an innovative way to target specific customers, deliver a specific purchase incentive and track exactly how it is used - and all this in a way that yields measureable ROI,” said Meaghan Schaefer, edo Interactive’s Chief Marketing Officer. “The edo Marketing platform is growing in use due to its unprecedented ability for companies of all size to reach specific consumers and motivate their purchase behavior through incentives.”
“As the temperature goes up, so does the number of ice cream purchases and we at Baskin Robbins are making it easier than ever for customers to get the flavors they love most,” said Trina Morrow, Baskin Robbins franchise owner. “By utilizing Prewards we are able to deliver coupon-like promotions to customers in a new way that compliments our existing marketing strategy.”
Preward campaigns through the edo Marketing Platform allow companies such as Baskin Robbins to demographically target specific debit card holders by offering them a monetary incentive to purchase or use a product – in this case a one dollar Preward. When consumers choose to accept the Preward, it is automatically stored on their debit card until the point of purchase at which time it is automatically applied with any remaining balance deducted from their existing balance.
The Preward process is seamless with customers simply using the debit card they use for everyday purchases without the need to keep track of coupons and codes or to alert a cashier that they are participating in a promotion. Data related to customer acceptance, response time, geographic location and other segments can be used by the advertiser for future Preward campaigns or other complimentary marketing promotions.
About edo interactive, Inc.
Founded in 2007, edo interactive is a pioneer in the development of technologies that utilize pre-existing payments infrastructure and modern social networking communities for digital marketing purposes.
