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Action vs. intent: optimizing media in a cookie-less world

Google announced earlier last year that they will be removing the use of third-party cookies in the start of 2022. Third-party cookies are a driving force behind many aspects of programmatic and digital advertising so what is next for brands whose marketing strategies rely on them?

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Insights

How to maximize your marketing dollars in a down market

Consumer sentiment continues to remain volatile while inflation puts pressure on discretionary spending. Businesses tend to cut costs when this happens, and merchants (and consumers) look for ways to save. The first thing merchants typically cut is marketing expenditure. However, marketing during a down market can offer tremendous growth opportunities while your competitors cut back. […]

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