edōInsight

Hyperlocal Marketing Offers Powerful Returns

February 15, 2012
edōInsight
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Dyke, hyperlocal

EDO COO, Jonathan Dyke, explains how hyperlocal marketing is changing how local merchants are able to advertise.

Daily Deals 2.0: Card-Connected Offers

September 7, 2011
edōInsight, In the News
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Dyke, edo, Prewards

For Street Fight Magazine, EDO COO Jonathan Dyke explains how new banking technologies have created a powerful alternative to the traditional daily deals model.

New Technologies Turn Plastic Cards into Merchant Loyalty Devices

August 31, 2011
edōInsight
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loyalty, Marinacci

For Loyalty360′s State of the Industry feature, EDO CRO Mark Marinacci outlines how new technologies are turning consumers’ existing credit, debit and prepaid cards into powerful merchant loyalty devices.

Follow the Money: Payments Rewards and Redemptions [VIDEO]

August 12, 2011
edōInsight
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Deals3d, edo, Marinacci, MasterCard

Mark Marinacci – Chief Revenue Officer at EDO Interactive discusses the future of deals and payments at the BIA/Kelsey 2011 Deals3D Conference in San Francisco.

Durbin Golden Op to Increase Loyalty

August 8, 2011
edōInsight
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Brasell, Durbin Amendment, PayBefore

EDO CEO Ed Braswell explains why the Durbin Amendment is a golden opportunity for card issuers to increase loyalty, in an article published in the July 2011 Issue of Paybefore.com, the industry resource for prepaid and stored value cards.

Durbin Amendment: A Golden Opportunity to Increase Loyalty

July 27, 2011
edōInsight
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Braswell, edo, PayBefore, Prewards

edō CEO Ed Braswell offers his perspectives on the Durbin Ammendment and merchant-funded rewards space.

Evolving Rewards Strategies: How Merchant-Funded Programs Will Usher in a New Era of Loyalty for FIs

July 8, 2011
edōInsight
No Comments
edo, Javelin, payments

Changes in the regulatory environment and a slow economic recovery have restricted the amount of revenue financial institutions (FIs) have traditionally earned from payment cards.

DMA 2011 Early Stage Innovation Awards Demonstration

July 3, 2011
edōInsight
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“So, we have this phenomenon called deals and incentives. It can be better. This is not a new business model, but it’s a local Internet and local commerce play and it’s ripe and in need of innovation. And that’s what Edo brings to the marketplace.”