Many marketers are reconsidering their discounting and promotional strategies that have lead to “Death by 1000 Discounts”.
edōInsight
Death by 1000 Discounts: Why Marketers Are Turning to Personalized Digital Coupons Instead of Brand-Dampening, Profit-Killing Price Cuts
- May 1, 2011
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Leveraging Coupons and Incentives in a Recession
- April 1, 2011
- edōInsight
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In early 2009 edō Interactive conducted in-depth analysis of historical trends and new delivery methods for coupons. This report presents a framework of coupon evolution from first generation paper coupons to innovative fourth generation coupons that are tied to open-loop payment cards. Many brands turned to coupons and incentives during the recession, and edō shares [...]