News

Digital Advertising Innovator EDO Interactive names Rishad Tobaccowala, Bob Thacker and Kim McKesson as Strategic Advisors

October 10, 2011
Press Releases
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McKesson, Thacker, Tobaccowala

As members of a newly created advisory board, Tobaccowala, Thacker and McKesson will be evangelists for EDO’s Prewards performance marketing platform. The trio will help educate the marketing and advertising community on the role of card-connected offers in the marketing mix and provide strategic thinking and crucial marketer feedback to fuel product development efforts. (October [...]

EDO Interactive mentioned in HuffPo article about client Taigan.com

September 30, 2011
In the News
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Huffington Post, Taigan

Huffington Post notes the Taigan.com partnership with EDO interactive in its latest interview “From Walmart to Web Domination: Taigan CEO Elizabeth Nichols”.

Vanessa Kentris Smith Joins EDO Interactive

September 20, 2011
News, Press Releases
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Braswell, Digitas, Kentris Smith, Marinacci

Former Digitas vice president and marketing director Vanessa Kentris Smith latest addition to EDO Interactive’s Chicago team; will help to introduce agencies to innovative technology that provides consumers with relevant, instantly redeemable offers via existing credit and debit cards.

EDO Receives Two DMA Innovation Awards

September 16, 2011
News, Press Releases
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Braswell, DMA2011

The Direct Marketing Association (DMA) has named digital marketing technology provider EDO Interactive the Early Stage Winner as well as the 2011 DMA Innovation Award winner in the Real Time and Trigger Marketing category for its Prewards Performance Marketing Platform.

Daily Deals 2.0: Card-Connected Offers

September 7, 2011
edōInsight, In the News
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Dyke, edo

For Street Fight Magazine, EDO COO Jonathan Dyke explains how new banking technologies have created a powerful alternative to the traditional daily deals model.

Fast Company 30SecondMBA.com Professor Ed Braswell explains how he came up with the idea that led to EDO Prewards.

August 12, 2011
In the News, News
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Braswell

EDO Interactive’s Chief Executive Officer, Ed Braswell, sits down with 30 Second MBA.

Luxury E-Commerce Site TAIGAN.COM Partners With EDO Interactive

August 8, 2011
News, Press Releases
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edo, Taigan

Noted e-commerce website TAIGAN.com (Tahy’ gn) and advertising technology company EDO Interactive, Inc. today announced a new partnership.

Baird leads $20-million backing in Edo Interactive

August 1, 2011
In the News, News
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Baird, Chicago, Crain's, Series B, VantagePoint

(Crain’s) — Edo Interactive Inc., a fast-growing digital marketing company, has landed $20 million from investors, led by Robert W. Baird & Co.’s Chicago-based venture arm.