Press Releases

Former PepsiCo and Sears Holdings brand marketer Jeffrey Fagel Joins EDO Interactive

January 9, 2012
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Fagel, Marketing

Fagel to lead marketing and brand development team; focus EDO on initiating and growing relationships with advertisers and financial institution customers.

Steven Kietz Joins EDO Interactive

December 19, 2011
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Braswell, Kietz, Prewards

Steven Kietz latest addition to EDO Interactive’s executive team; will lead financial services team and cultivate strategic partnerships.

Digital Advertising Innovator EDO Interactive names Rishad Tobaccowala, Bob Thacker and Kim McKesson as Strategic Advisors

October 10, 2011
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McKesson, Thacker, Tobaccowala

As members of a newly created advisory board, Tobaccowala, Thacker and McKesson will be evangelists for EDO’s Prewards performance marketing platform. The trio will help educate the marketing and advertising community on the role of card-connected offers in the marketing mix and provide strategic thinking and crucial marketer feedback to fuel product development efforts. (October [...]

Vanessa Kentris Smith Joins EDO Interactive

September 20, 2011
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Braswell, Digitas, Kentris Smith, Marinacci, Prewards

Former Digitas vice president and marketing director Vanessa Kentris Smith latest addition to EDO Interactive’s Chicago team; will help to introduce agencies to innovative technology that provides consumers with relevant, instantly redeemable offers via existing credit and debit cards.

EDO Receives Two DMA Innovation Awards

September 16, 2011
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Braswell, DMA2011, Prewards

The Direct Marketing Association (DMA) has named digital marketing technology provider EDO Interactive the Early Stage Winner as well as the 2011 DMA Innovation Award winner in the Real Time and Trigger Marketing category for its Prewards Performance Marketing Platform.