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edō Interactive Announces Company Launch
Company offers innovative and unique products to revolutionize businesses approach to marketing
Nashville, TN – edō Interactive, a pioneer in the development of technologies that utilize pre-existing payments infrastructure and modern social networking communities for digital marketing purposes formally launched today.
edō Interactive will initially offer two products – the edō Marketing Platform and the Facecard Prepaid MasterCard. The edō Marketing Platform is a “new-to-world” (patent pending) behavioral targeting and advertising platform that provides a powerful alternative from traditional media for marketers. The edō Marketing Platform allows smaller advertisers who are constrained by a tighter budget to have access to big business marketing tools.
“In an era when internet advertising accounts for 9.7 percent of world ad expenditures and will reach $67 billion by 2010, edō Interactive’s innovative and unique products will change the way businesses approach marketing and their expected return on investment,” said Ed Braswell, CEO of edō Interactive.
The Facecard Prepaid MasterCard targets an immediately addressable, fast growing, multi-billion dollar market opportunity in prepaid cards serving teens and young adults. By creating “membership” programs, the reloadable Facecard creates purchasing power for consumers while addressing major pain points for retailers. The initial launch is in Tennessee, followed by a Southeast regional rollout and then nationally beginning in August.
“edō Interactive is offering and will continue to offer products with a level of sophistication that will change the way manufacturers, retailers and ad agencies think about marketing campaigns,” said Braswell. “There is no company that combines marketing, financial services and social networking to the degree that we do.”
About edo interactive, Inc.
Founded in 2007, edo interactive is a pioneer in the development of technologies that utilize pre-existing payments infrastructure and modern social networking communities for digital marketing purposes.
