View the full article at TechCrunch>>

edo Drives Shift from “Check-In” to “Check-Out” with Launch of
Geocommerce™ Offers

The First Mobile Advertising Platform to Combine Purchase and Location Data

NASHVILLE, Tenn. and CHICAGO, Ill. (May 8, 2012) – edo℠, the leader in personalized card-linked offers, today announced the availability of Geocommerce™ Offers, a first-of-its-kind card-linked offers capability that uses purchase location data to deliver highly-targeted, real-time offers tailored to consumer shopping activity and location. By connecting mobile communication and location-based offers with multi-channel retail and restaurants, Geocommerce establishes a new standard for in-store mobile advertising that shifts success metrics for the marketer from ‘check-in’ to ‘check-out.’

How it Works
edo has partnerships with financial institutions and card issuers, and more than 200 local and national merchants who run offers through the edo network. When a cardholder from one of the company’s financial partners makes a purchase, the edo targeting system instantly searches existing Geocommerce Offers from its merchant network and subsequently presents the right offer to the right person based on where they are standing and what they just purchased. Based on the user’s communication preferences, he or she will then receive an email, text message or mobile update notification for the tailored offer, which can easily be redeemed using the card already in his or her wallet. Savings are instantly credited back into the shopper’s bank account.

The User Experience – Sample Scenario

• Jennifer is out shopping at the mall on a Saturday afternoon, mobile phone in hand.
• She finds the perfect pair of shoes, swipes her credit card at the register and is about to walk out of the store.
• Within seconds, before she even walks out of the store, she receives a text message from her bank.
• The text message is an offer for $5 off a $15 order at a new café in the same mall. It’s now lunch time. Based on the $5 offer she chooses to eat at the café in the mall versus either going home or visiting a restaurant outside the mall.
• The $5 is credited back to Jennifer’s account as soon as she purchases her meal.

Geocommerce Offers enables merchants to reach new and existing customers with more relevant and valuable offers. Merchants will experience higher redemption rates, acquire more customers and drive more revenue from marketing efforts.

Purchase and Location Finally Meet

Geocommerce Offers is powered by a data analytics engine built on the most predictive data – consumers’ transaction data. Combined with location-based technology, this enables edo to deliver the most targeted offers at the location where a consumer is most likely to make another purchase, in close proximity to another merchant’s store.

“We see the card as the connection. Card-linked offers are as easy for merchants as they are for consumers, no matter how big or small,” said Ed Braswell, CEO and president of edo. “Marketers can easily target based upon transaction behavior, with no need for additional systems, point-of-sale integration, staff training, coupons, or vouchers that slow down service. With our new Geocommerce capability, we’ve married location and purchase for the first time, giving consumers highly targeted offers that they are more likely to redeem.”

Geocommerce Offers is a new enhancement to the edo card-linked offer platform, which connects online advertising with in-store results by delivering instantly redeemable deals that are automatically available through consumers’ credit, debit cards and mobile devices.

Availability
Geocommerce Offers is currently in Beta testing and will be widely available in July 2012. Please contact contact@edointeractive.com to inquire about testing Geocommerce Offers.

About edo

edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit, debit cards & mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable offers tailored to their customers’ shopping habits. The company is headquartered in Nashville, Tenn. with additional offices in Chicago and New York City. For more information, visit www.edointeractive.com.

Follow edo on Twitter, using @edointeractive.

“edo, the leader in personalized card-linked offers, today announced that it will be exhibiting at the National Restaurant Association’s NRA Show 2012 on May 5-8 in Chicago. edo has proven to drive higher spend and frequency for new and current customers across quick-service restaurant (QSR) and casual dining.”

Click here to view the full release >>

Click here to view the Article >>

Click here to view the Article >>

NASHVILLE, Tenn. (April 5, 2012) – edo, the leader in personalized card-linked offers, today announced the appointment of Jeff Sippel to Chief Technology Officer (CTO). In this role, Sippel will oversee the strategy, planning and execution of the systems that power edo’s unique card-linked offer platform. Sippel brings to edo more than 15 years leading software product development strategy and operations for major global brands, including Orbitz Worldwide.

edo is the card-linked offer platform for marketers and merchants looking to connect online advertising with in-store results by delivering personalized offers through consumers’ credit, debit cards and mobile devices. edo brings unique insight into consumer spending behavior to give marketers more clarity and measurement and consumers instantly redeemable discounts tailored to their shopping habits. Unlike traditional digital and promotional ad offerings, edo delivers a platform that is as easy-to-use for merchants as it is for consumers, no matter how big or small.

“Jeff joins edo at a pivotal time for the company, as we’re on the brink of truly revolutionizing how consumers shop and save, fulfilling a pressing market need for better targeted offers that are personalized to consumer behavior,” said Ed Braswell, CEO, edo. “A perfect addition to our executive team, I am confident that Jeff will provide the technology leadership needed to unlock the power of our card-linked offers platform and arm marketers with the ability to drive customer acquisition and loyalty.”

Prior to joining edo, Sippel served as vice president of engineering and vice president of product strategy at Orbitz Worldwide, where he transformed IT operations and developed long-term strategies for product marketing and distribution. Prior to these roles, Sippel served as the company’s senior director of technology, where he was responsible for the technical strategy and direction of the hotel systems that powered websites such as Orbitz.com, Cheaptickets.com and eBookers.com. He was also one of the initial developers of the Orbitz hotel and private label systems. Previously, Sippel was a technology consultant at Ernst & Young, specializing in Web brand and mobile technologies.

“edo is transforming the way consumers interact with retailers and financial institutions,” said Sippel. “In the coming months, we’ll be perfecting our technology platform and services so they’re even better positioned to meet the needs of a growing category that combines the payments and advertising industries. I am excited to join edo at a time when the company is poised for tremendous growth.”

Sippel holds a Bachelor of Science degree in Industrial Engineering from the University of Wisconsin. He earned his MBA from the Northwestern University Kellogg School of Management in Chicago.

About edo

edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit, debit cards & mobile devices. Through its card-linked offer platform, edo Marketplace, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers shopping habits. The company is headquartered in Nashville, Tenn. with additional offices in Chicago and New York City. For more information, visit www.edointeractive.com.

Follow edo on Twitter, using @edointeractive.

Press Contact:
Kerry Tescher
Bateman Group for edo Interactive
Tel: +1 415 503-1818
Email: edo@bateman-group.com

The trick, says the chef-owner of Restaurant Michael, is putting restrictions around the deals—limiting when they can be redeemed and how many are available to purchase. With the revenue generated by these deals, Lachowicz built an addition onto his restaurant—and he says 30 percent of the people who’ve bought his coupons have turned into repeat customers.

Read more at Portfolio.com