How It Works

eSimplicity +
Power =
edō Interactive

From my perspective, the strategy is seamless.
-- Colt Hothorn, Which Wich Franchisee

The process for managing an edō Marketing campaign is incredibly simple:

TARGET AUDIENCE: edō Interactive works with Marketing Partners to define their message and identify their target audience based upon partner goals
DIRECT DIGITAL COMMUNICATION: edō Interactive then sends targeted consumers a customized Precast™ message (e-mail, text message or RSS feed) letting them know that they have received an incentive from the Marketing Partner. Consumers then have the option to “accept” or “decline” the incentive
DIRECT INCENTIVE DELIVERY: edō Interactive deposits the “accepted” incentive directly into the account of the consumer’s reloadable Pre-paid MasterCard®
INCENTIVE REDEMPTION: Consumers then simply redeem the incentive by using their reloadable Pre-paid MasterCard® at the Marketing Partner’s location
INVISIBLE PROCESSING: Behind the scenes, the edō Marketing Platform identifies the incentive, redeems the incentive from the card member account, and deducts any remaining purchase balance from the cash account balance
TRANSPARENT TRACKING: In real-time, Marketing Partners can see any number of metrics (acceptances/redemptions, redemption locations, average sales size) by relevant demographics, while consumers can see the details of the transaction (including incentive redemption) on their personalized card member webpage

Targeting: only the customers you want to participate
ROI: Get real time ROI on your investment – instantly know who has accepted your incentive, who has redeemed the incentive, and where/when the incentive was redeemed
Lower Cost: No cost / hassle of paper coupons
Ease: No new POS hardware and no POS training (in fact, sales clerks do not even need to know that a campaign is active)
Feedback: The ability to provide direct follow-up communication and solicit feedback from consumers, and/or provide additional follow-on incentives for their feedback

Our goal is to make the experience seamless and foolproof for our Marketing Partners, and easy and fun for our card members.