What We Do
Brand Marketing +
Promotional Mix =
edō Marketing Platform
There are "wins" and "win-wins," but edō Interactive Inc.'s new "Prewards" system is aiming at a cards-industry trifecta: merchants, consumers and issuing banks.
-- American Banker
"Implementing the edō Marketing Platform was a no-brainer because there is no up-front cost,” says Jeff Wogoman, director of marketing for Cloudveil, the Jackson, Wyoming based outdoor apparel retailer and wholesaler. “That is the ultimate ROI to me.”
-- Retail TouchPoints
What we do: Advantages of the The edō Marketing Platform
The edō Marketing Platform is a new medium to promote brands, designed to complement a businesses’ current promotional mix. The edō Marketing Platform enables advertisers to send digital coupons, better known as Prewards, to targeted consumers’ payment cards in order to drive a purchase. In tandem with various promotional channels, such as TV, radio, and email marketing, the edō Marketing Platform is the last mile that drives a purchase by providing a discount that “burns a hole” in consumers’ pockets. Because the Preward is credited instantly at point of sale, as opposed to post-settlement, there is no lengthy or expensive reconciliation process as often experienced with traditional coupons. In addition, the invisible instant credit feature requires no new software installation or training at point of sale, making campaigns cost effective and eco-friendly.
Once a consumer redeems a Preward, the edō Marketing Platform provides businesses with detailed tracking of buying behavior, allowing advertisers to further tailor and modify Preward campaigns in their ongoing communication with targeted consumers. Understanding the behavioral patterns of who redeemed the Preward, plus when and where they redeemed, is a huge advantage to advertisers over paper and online coupons that are not easily tracked and that can be virally shared. The ability to track redemptions enables edō to use a “pay per redemption” model, guaranteeing ROI.
› LEARN MORE: Contact us if you would like more information on how your company can utilize the Edō Marketing Platform.
