What We Do
Consumer Behavior +
Promotional Mix =
edō Marketing Platform
There are "wins" and "win-wins," but edō Interactive Inc.'s new "Prewards" system is aiming at a cards-industry trifecta: merchants, consumers and issuing banks.
-- American Banker
"Implementing the edō Marketing Platform was a no-brainer because there is no up-front cost,” says Jeff Wogoman, director of marketing for Cloudveil, the Jackson, Wyoming based outdoor apparel retailer and wholesaler. “That is the ultimate ROI to me.”
-- Retail TouchPoints
What we do: How is the edō Marketing Platform Different
The edō Marketing Platform is revolutionizing traditional advertising. This innovative marketing platform delivers a high ROI, has micro-targeting capabilities and flexibility, and displays clear performance metrics. While most traditional advertising typically requires months of advanced planning and expensive up-front payments, the edō Marketing Platform has no printing or mailing costs, no new hardware or software installation, and a pay-for-performance fee structure. When initiating a campaign, advertisers have the ability to target customer segments based on demographics, preferences, geography and actual behavioral data, guaranteeing that resources are not wasted on sending irrelevant messages to unreceptive consumers. If campaign changes are desired, advertisers have the unique option to adapt their campaign, optimizing the campaign design for maximum effectiveness. Throughout the campaign, advertisers can monitor, track, and analyze campaign results, revealing a direct link between advertising promotion and consumer purchase behavior.
› LEARN MORE: Contact us if you would like more information on how your company can utilize the Edō Marketing Platform.