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Advertisers Demand Accountability and ROI: edō Marketing Platform Delivers
Marketing Platform Yields Double Digit Return Rates in Initial Phase
Nashville, Tenn. (September 30, 2008) – Stepping into a fragile market that is demanding more accountability and return on investment, edō Interactive has succeeded in elevating advertiser expectations and then surpassing those expectations with the revolutionary edō Marketing Platform.
The edō Marketing Platform is one of the newest, most innovative marketing tools and has proven to be a game-changer for advertisers who have employed the technology. After highly successful campaigns that yielded significant return rates, edō Interactive is moving the edō Marketing Platform to the plan’s beta phase.
“Advertisers are utilizing the edō Marketing Platform and it’s changing the way they view marketing campaigns forever,” said Ed Braswell, edō interactive Chairman and CEO. “Businesses, especially in this economy, are scrutinizing and demanding more from their advertising budgets. The edō Marketing Platform is a ground-breaking approach to measuring return on investment which allows advertisers to see their money at work.”
The edō Marketing Platform offers an innovative, results-oriented opportunity for advertisers to reach customers through segmented, targeted campaigns. Businesses load funds in the form of Prewards™ or edōCash™ directly onto a prepaid debit card to motivate target consumers to purchase products. Online reporting tools provide a detailed analysis of the campaign’s results in real time. Advertisers pay only for redemption so there is a return on investment (ROI) for every dollar spent.
“High school and college students are the most difficult customers to reach in my business. Coupons yield less than a one percent return rate and other marketing tactics provide similar results. I was impressed when I conducted a Prewards campaign targeting high school seniors with an astonishing 17 percent return rate. The edō Marketing Platform was easy to use with measurable results,” said Dan McDonald, owner of nine Jersey Mike’s Subs.
“I found a seamless strategy that fit perfectly into my ongoing marketing efforts when I tried the edō Marketing Platform,” said Colt Hothorn, owner of Which 'Wich? Superior Sandwich shop franchises in Nashville. “I was thrilled to see a 15 percent return rate when we carried out a Preward campaign.”
The edō Marketing Platform has the potential to reach millions of prepaid debit users within the United States by giving advertisers the ability to offer card holders meaningful incentives to be used at merchant locations. Because the platform offers advertisers a “pay for only what works” model, it gives brands more advertising spending efficiency.
According to a recent Forrester Research study, 80 percent of marketers say the benefits of adopting emerging channels are worth the challenges of trialing, but 68 percent wants to see proven success of the method. The study shows that more than half of marketers using emerging marketing methods wrestle with measuring ROI.
A trial launch of the edō Marketing Platform started in June 2008. Following the success of several campaigns, edō has begun working with companies interested in “test driving” the product through the beta phase of the edō Marketing Platform from September 1, 2008 through the end of the year.
About edō Interactive
Founded in 2007, edō interactive is a pioneer in the development of technologies that utilize pre-existing payments infrastructure and modern social networking communities for digital marketing purposes.
