edō Prewards - Personalized Offers on a Card:
The foundation of the edō Marketing Platform, Prewards are coupons-on-a-card, delivered directly to consumers' credit or debit cards. Offers can be targeted based on demographics and transaction history, for a high level of marketing precision. Consumers receive timely, relevant offers through alerts by smart phone applications, e-mail, and text messages. Redemption occurs automatically when the consumer swipes a payment card at the point-of-sale, and an immediate email and/or text message confirms the redemption.
edō Targeting Engine - Finding the Right Customers:
Interested in targeting consumers that are dining at quick service chains but not your restaurant? Want to inspire trial by audiences that fit your desired customer profile but currently do not shop with you? The edō Targeting Engine leverages payment card transaction history for precise segmentation and behavioral targeting. Brand advertisers can optimize offers for the highest ROI.
edō Loyalty - Rewarding the Right Behavior:
A new version of the “bounce back”, brand advertisers can motivate consumers to come back sooner and spend more. Consumers receive personalized rewards for desired behavior such as store visit frequency or meeting spend thresholds. Motivate and reward your best customers with this flexible and digital loyalty platform.
edō Mobile - Full Platform Capabilities on the Go:
edō leverages the latest in mobile technology allowing brand advertisers to provide geo-located offers to consumers. Mobile management tools provide consumers with instant access to Preward offers, allowing them to stay on top of the latest promotions. By providing timely, relevant, and personalized offers, brand advertisers increase the likelihood of engagement with desired audiences.
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