The edō Marketing Platform
Easy +
Dynamic +
Accountable =
edō Interactive
It’s an interesting gambit on two fronts. The first, of course, is dressing the traditional structure of the coupon into a new media format. Even more fascinating, however, is that because the payment is done using the Facecard, the metrics and targeting available to a marketer are finer than anything a newspaper could offer, and even more than direct mailing — the targeted consumer, and only the targeted consumer, can take advantage of the offer.
--BNET
The edō Marketing Platform enables businesses to create micro-targeted marketing campaigns.
Partners load incentive dollars directly onto selected consumers’ reloadable Pre-paid MasterCard® card in order to motivate their target consumers to purchase their products. Online reporting tools provide a detailed understanding of the campaign’s results. This web-based marketing platform empowers businesses and motivates consumers in a way that is Easy, Dynamic and Accountable.
Click here to Watch A Video To Learn More About the edō Marketing Platform.
EASY
The edō Marketing Platform executes through the existing financial network merchants currently use to process their customers’ debit and credit card transactions. That means no new hardware or software is needed to engage, execute and process an advertising campaign.
The edō Marketing Platform allows partners to monitor the campaign from their computer. The proprietary software has self-learning capabilities that track and analyze all campaign aspects to offer strategic options based upon redemption histories and predictabilities to improve the campaign.
Executing a campaign is as easy as choosing the size of your investment, choosing the right tool and targeting the right customers based on your business objectives, setting an expiration date for the campaign, and then monitoring your results in real-time.
This is a level of simplicity (and sophistication) that will change the way local businesses, national brand and ad agencies think about marketing campaigns. It gives companies who are constrained by a tight budget access to advanced marketing tools.
DYNAMIC
The edō Marketing Platform allows marketers to target key consumer groups using demographic, geographic and psychographic consumer information to filter and build targeted campaigns. The ability to set up and execute nationwide campaigns within hours enables marketers to react quickly to changes in their business environment.
Marketing Partners create marketplace differentiation by using pro-active tactics (versus defensive and reactionary discounting) in order to gain sales. Partners create urgency by defining campaign timeframes to react quickly to marketplace needs.
Rich demographic and behavioral targeting can be obtained by segmenting campaign recipients by geographic location, spending patterns, gender and many other variables. This kind of targeting gives Marketing Partners the ability to learn from past campaigns and refine their campaign targeting against previous campaign data.
Once a campaign is completed, Marketing Partners are able to collect market research data, and can then further incentivize consumer feedback – Did you like the experience?; What was the value of the incentive?; Would you visit here again?
ACCOUNTABLE
Most advertising is a gamble because you cannot be certain who sees it or what happens when they do.
The edō Marketing Platform offers real-time, demonstrable sales revenue results. All campaign redemption data is captured instantly, giving marketers a complete picture of their campaign ROI.
And best of all, Marketing Partners only pay for what works. Fees are predominantly based on campaign acceptance and redemption by card members.
› LEARN MORE: suite of solutions | how our platform works | become a partner