The edō Marketing Platform

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edō Interactive


It’s an interesting gambit on two fronts. The first, of course, is dressing the traditional structure of the coupon into a new media format. Even more fascinating, however, is that because the payment is done using the Facecard, the metrics and targeting available to a marketer are finer than anything a newspaper could offer, and even more than direct mailing — the targeted consumer, and only the targeted consumer, can take advantage of the offer.
--BNET