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Cloudveil Taps Cutting Edge Marketing Technology to Achieve Measureable ROI
Online Retailer Maximizing Customer Reach and Value through edo Marketing Platform
Nashville, Tenn. (December 1, 2008) – As retailers drastically curb marketing and promotional spending in an overall effort to cut costs, outdoor apparel retailer, Cloudveil, is turning to the groundbreaking edo Marketing Platform to help reach customers in a whole new way while guaranteeing a return on advertising investment. The supplier of “Inspired Mountain Apparel” is employing the Marketing Platform to drive customers to its online storefront www.cloudveil.com through innovative and proven Prewards campaigns.
“Traditional promotions aren’t dead by any means, but we are always looking for effective opportunities that allow us to directly measure results, and edo fits perfectly. I have been impressed with how easy it is to conduct an edo Marketing Platform campaign and the ability to track results and guarantee a return on our investment makes it very appealing,” said Jeff Wogoman, Director of Marketing at Cloudveil.
The edo Marketing Platform is a revolutionary marketing technology that was unveiled in June 2008. The technology offers advertisers an innovative, results-oriented approach to reach customers and drive purchase through targeted campaigns.
Businesses load funds in the form of Prewards™ - digital incentives - directly onto a prepaid card to motivate consumers to purchase products. Online reporting tools provide a detailed analysis of the campaign’s results in real time. Advertisers pay only for redemption so there is a return on investment for every dollar spent. Earlier campaigns using the marketing platform generated significant 15 to 17 percent redemption rates for advertisers.
“In their efforts to reach new customers, advertisers continually evaluate marketing expenditures to ensure they see measureable results,” said Ed Braswell, Founder and CEO of edo Interactive. “We are thrilled to have Couldveil on board and look forward to working with them to develop tailored, scalable campaigns that steer new customers to their online storefront.”
Prewards offer several advantages over traditional coupons by eliminating all production, printing and shipping costs associated with traditional incentive offers. Edo Marketing Platform campaigns can be set up in a matter of days and because of the pay-per-redemption model and real-time redemption tracking, Prewards help marketers react quickly to changing business conditions and increase their marketing return on investment. Utilizing Prewards as a marketing device, marketers employ a superior technology to engage their customers and spur purchase activity. Prewards also create an easy way for consumers to receive and redeem discount incentives from brands they know, like and trust.
About edo interactive, Inc.
Founded in 2007, edō interactive is a pioneer in the development of technologies that utilize pre-existing payments infrastructure and modern social networking communities for digital marketing purposes.
