Banks are Borrowing From AmEx’s Digital Playbook Back-to-school effort includes Target, Best Buy, Barnes & Noble, Office Max.

American Express isn’t the only financial player that’s serious about deals. Ally Bank has worked with 170 merchants in the last year, offering account holders the chance to get cash back when they make purchases with the retail brands in campaigns lasting two to three weeks.

For back-to-school season, it has partnered with Target, Best Buy, Barnes & Noble, Great Clips and Office Max to reward $5 cash back when Ally customers use their debit cards at the stores through Aug. 20. All told, they could save up to $110 on school supplies.

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