With the economy still struggling to regain its footing, many consumers remain focused on getting the most bang for their bucks. At the same time, retailers are looking for ways to entice budget-conscious shoppers to their stores.
edo offers a solution for both challenges. Once consumers sign up with edo through their financial institutions, they receive offers from different retailers via e-mail or through their mobile phones; the offers are different from typical coupons in that the money saved — say, $5 off a $30 purchase — goes directly into their bank accounts. “We’re building a new advertising and promotional channel,” says Jeff Fagel, vice president of marketing and brand development for edo, which is working with nearly 150 financial institutions.