Since the launches of LivingSocial, Google Offers, and Groupon, the excitement around daily deals has worn off. We’ve become fed up with the e-mail bombardment of unwanted offers and the unfulfilled promise that redeeming a half-price pedicure is as easy as opening an iPhone app.
Now one company is dispensing with printed coupons and mobile apps altogether. Instead, Nashville, Tennessee-based Edo attaches coupons to the most unobtrusive place possible — your credit card number. Apparently that’s a place where some deep-pocketed folks not really in need of coupons think they belong, too: The company recently raised $15 million from VantagePoint Capital Partners, Baird Venture Partners, and existing investors, bringing its total investments to $54.3 million.