Card-based offers company Edo Interactive has raised $15 million led by VantagePoint Capital Partners, to help it scale to Groupon GRPN-like proportions with a decidedly un-Groupon-like model. Although Edo still has a significant amount of the $20 million it raised last August in the bank, the company closed the Series C round from existing investors at a valuation north of $100 million to build out its sales and marketing force. Edo plans to double headcount to 120 employees within the next three months at its Nashville, Tenn., and Chicago offices, with new hires targeting local small and medium businesses.

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