“Today at the Finovate conference in San Francisco, a company called edo announced the introduction of what it describes as “geocommerce” offers, which, as the name implies, are offers and deals from merchants that are tied to a location. But there’s more to the edo platform than that. The company also targets its offers based on your previous transaction history – not entirely unlike the early stage startup BankOns that Capital One just snapped up yesterday.
More importantly, what’s interesting about edo is how those offers work. There’s no check-in, no need to launch a mobile app, and no special hardware or Point-of-Sale modifications on the merchant’s side. Instead, edo ties to consumers’ bank cards, allowing them to not only receive the offers in real-time, but receive their discounts in real-time, too, immediately after checkout.”