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As the Belt Tightens: Restaurants Enlist edo Marketing Platform to Increase Measurable ROI
Moe's Southwest Grill, Jersey Mike’s & Which 'Wich? Employ Revolutionary Marketing
Nashville, Tenn. (December 3, 2008) – As restaurants seek new ways to identify and reach cost-conscious customers, three restaurant companies have signed on to utilize cutting edge technology that yields a guaranteed return on advertising investment – the edo Marketing Platform. This week, edo Interactive (www.edointeractive.com) announced partnerships with Moe's Southwest Grill, Jersey Mike’s Subs and Which 'Wich? Superior Sandwiches Nashville franchise locations.
“The edo Marketing Platform is unparalleled in its ability to help restaurants reach targeted customers and measure the effectiveness of their campaigns,” said Ed Braswell, founder and CEO of edo Interactive. “Advertisers are justifiably scrutinizing the way they spend their money and the ability to measure results in real time and guarantee a return on investment gives them a significant advantage.”
The edo Marketing Platform is a pioneering marketing technology that offers advertisers an innovative, results-oriented approach to reach customers and drive purchases through targeted campaigns.
The edo Marketing Platform enables businesses to load funds in the form of Prewards™ - digital incentives - directly onto the prepaid cards of demographically targeted consumers. Consumers are then notified by text or email, depending on pre-selected preference, that they have been given a Preward. Online reporting tools provide a detailed analysis of the campaign’s results in real time. Advertisers pay only for redemption so there is a return on investment for every dollar spent.
“In their efforts to reach new customers, advertisers continually evaluate marketing expenditures to ensure they see measureable results,” said Ed Braswell, Founder and CEO of edo Interactive. “We are thrilled to have Couldveil on board and look forward to working with them to develop tailored, scalable campaigns that steer new customers to their online storefront.”
Prewards offer several advantages over traditional coupons by eliminating all production, printing and shipping costs associated with traditional incentive offers. Edo Marketing Platform campaigns can be set up in a matter of days and because of the pay-per-redemption model and real-time redemption tracking, Prewards help marketers react quickly to changing business conditions and increase their marketing return on investment. Utilizing Prewards as a marketing device, marketers employ a superior technology to engage their customers and spur purchase activity. Prewards also create an easy way for consumers to receive and redeem discount incentives from brands they know, like and trust.
About edo interactive, Inc.
Founded in 2007, edō interactive is a pioneer in the development of technologies that utilize pre-existing payments infrastructure and modern social networking communities for digital marketing purposes.
