Thought Leadership

edō Interactive’s Chief Marketing Officer provided commentary on why marketers are turning to personalized digital coupons.  Click the link below to read the full article commentary on how retail brand marketers are using these new marketing mediums.

Death by 1000 Discounts: Why Marketers Are Turning to Personalized Digital Coupons Instead of Brand-Dampening, Profit-Killing Price Cuts

edō Interactive conducted in-depth analysis on how brands can leverage coupons and incentives in a recession. The report has been presented in several key industry events throughout the year. Click the link below to read the full report on the growth of coupons in the digital age.

Leveraging Coupons and Incentives in a Recession

edō Interactive presented in front of the Marketing Leadership Council, a membership of senior marketing executives managed by the Corporate Executive Board. Click the link below to read the Marketing Leadership Council’s interview with edō’s Chief Marketing Officer.

Digital Incentives: A Conversation with Meaghan Schaefer

 

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