News
edō Interactive Names Tim Finn SVP of Strategic Sales
edō Adds Former First Data Executive to Expand Sales Relationships with
Leading Financial Institutions
NASHVILLE and SAN FRANCISCO – February 22, 2010 – edō Interactive, a pioneer in digital and mobile marketing solutions, today announced the appointment of Tim Finn as senior vice president of strategic sales. Finn will be responsible for developing and managing relationships with financial institutions and card issuers that can leverage edō’s patent pending marketing platform.
Finn, who will work from edō’s Nashville offices, will support the vision of delivering innovative reward programs through edō’s marketing platform. By leveraging pre-existing global payment and mobile networks, retailers and brands can drive targeted and measurable messages and offers to consumers. This new model of digital offers known as Prewards®, moves consumers from browsing to actual buying. Through Prewards offering, edō can help financial institutions extend the life and loyalty of their clients while at the same time improving their card portfolio economics.
“When I saw edō’s card issuer data highlighting the significant impact that Prewards has on card loads and average card spend, I became extremely impressed,” said newly appointed senior vice president of strategic sales, Tim Finn. “I’m excited to be part of a team that provides such a unique offering to the issuer community.”
“Tim brings more than 15 years of brand relationship management experience with both big brands and financial institutions helping us continue on our path for growth,” said edō CEO Ed Braswell. “He’s a strong believer in our Prewards technology and we know he will be able to effectively communicate edō’s value to potential strategic partners.”
Prior to joining edō Interactive, Finn was SVP of Information Services at First Data Corporation where he was instrumental in building a marketing solution designed specifically for the benefit of First Data’s closed-loop prepaid merchant clientele. He was also previously the SVP of Sales for Pay By Touch where he successfully sold the first fully integrated biometric authentication, payment and personalized marketing solution ever implemented in the retail petroleum industry.
About edō Interactive, Inc.
edō Interactive is the leader in digital and mobile advertising solutions, leveraging everyday payment networks to connect brands with consumers. edō’s comprehensive marketing platform employs advanced analytics and loyalty solutions to create value for consumers, brand advertisers and financial institutions. For more information, please visit www.edointeractive.com.
Contact:
Constance Baker
edō Interactive
(615)297-6080 ext. 160
Constance.baker@edōinteractive.com
Marni Greenberg
Sparkpr for edō Interactive
(415) 321-1879
edo@sparkpr.com
