What We Do
Targeted Marketing +
Transparency of ROI =
edō Interactive
When Jersey Mike's Dan McDonald sent Prewards to 300 high school seniors, his expectations weren't high, since 18- and 19-year-olds are notoriously non-responsive. But the gamble yielded an "overwhelming" 17% return rate, he says, which is "way above" the numbers direct mailings produce.
-- BusinessWeek
Colt Hothorn found similar success at his two Which 'Wich? sandwich shop franchises in Nashville. Of the 300 seniors he prewarded, more than 40 redeemed their $3 credits—an impressive 15% return rate. And since the average customer spends at least $7 per visit, Hothorn sees plenty of profit potential. "From my perspective," he says, "the strategy is seamless."
-- BusinessWeek
By 2010, companies will spend an estimated $500 billion in advertising – with more than $100 billion spent on Internet advertising.
The question to ask is: How much of that advertising spend will actually drive customer behavior? And how can companies actually demonstrate ROI on their investment? (Remember the old adage: 50% of advertising works – you just don’t know which 50%).
These same companies currently spend upwards of $50 billion to deliver more than 250 billion print coupons (worth over $375 billion in incentives), despite the fact that traditional coupon advertising yields only a 1%-2% redemption rate (with online coupons redeemed at an even lower 0.5% to 1.5% rate).
The edō Marketing Platform is a “new-to-world” (patent pending) behavioral targeting and marketing platform that provides a powerful alternative from traditional media for marketers. Our platform allows partners to drive targeted customer behavior, eliminates the need for POS training, and boosts the ROI of marketing/advertising investments – all while providing real-time transparency into the success of the marketing investment.
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